PREVENT EMAIL TEMPLATES
We decided to refresh the emails templates, this time with more focus on creating a consitent stream of content that was easy to customize for clients and more representative of our brand story. I wrote preliminary copy and messaging-direction, brainstormed concepts with designers, and tracked down or created illustrations/icons for the emails. Currently in the process of specing the desgins out for coding.
For my first half of time at ModCloth, I was able to design dozens of newsletters. We typically sent newsletters anywhere from 2-4x/week depending on the time of year. I worked with a marketing copywriter and one of the photographers or inventory specialists to select model shots or coordinated series of apparel to feature.