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San Francisco


This is the website portfolio of Erynn Hesler, a designer and art director located in San Francisco. Erynn specializes in customer engagement, web design, emails and print materials.



We decided to refresh the emails templates, this time with more focus on creating a consitent stream of content that was easy to customize for clients and more representative of our brand story. I wrote preliminary copy and messaging-direction, brainstormed concepts with designers, and tracked down or created illustrations/icons for the emails. Currently in the process of specing the desgins out for coding.


For my first half of time at ModCloth, I was able to design dozens of newsletters. We typically sent newsletters anywhere from 2-4x/week depending on the time of year. I worked with a marketing copywriter and one of the photographers or inventory specialists to select model shots or coordinated series of apparel to feature.